
Gasoline, The Ultimate VulgarityHave you ever thought about the process by which a barrel of crude
oil from the
ground ends up as gasoline in your car? Really thought about it?
Its journey starts with a giant, impersonal corporation greedy for
obscene
profits. Said corporation cuts a deal with a sufficiently
pliant kleptocracy with some proven oil reserves within its
domain.
Then a crew of filthy, foul-mouthed out-of-work mercenaries build a
well and draw the black goo to the surface, taking care to spill a good
deal of it as they do. The goo is loaded onto ships the size of
Haiti, and those that don't sink deliver it to a nation that is so
filthy rich, its "poor" people are in danger of dying from
overeating. From there, the oil is sent to a refinery. For
those of you too sheltered to understand, a refinery is a plant as big
as a mid-size city devoted to converting crude oil into carcinogenic
smoke. Small amounts of gasoline are produced as a by-product of
this activity, and the gasoline is loaded onto tanker trucks driven by
road-hogging, chain-smoking narcoleptics to a gas station whose
location was strategically selected to make your neighborhood even
uglier than it already was. The final step in the process is reserved
for you, so that your conscience may be stained with the collective
guilt of this obscene enterprise: you inject the shameful liquid into
your car with a rubber hose that looks like it would fit neatly in the
hand of an officer of a police state.

Imagine a Better Way
Now imagine a barrel of oil taking a very different kind of
journey. Imagine a journey that starts in the shade of a maple
tree next to a dirt road in the rolling hills of rural Pennsylvania.
Under the tree stands an oil well. This well is unusual; it is one that
has been hand-pumped by members of the O'Sphere family for five
generations.
Now imagine dedicated laborers carefully hauling buckets of
crude to the refinery nearby. This small-time but proud operation
fits inside a single large barn. Imagine the crude is poured into
stainless steel tanks with care, lest a single drop be
wasted. Imagine the oil refined in small batches, each tended by hand
by a craftsman who has may not have a
degree in chemical engineering from some fancy college in a faraway
city, but who instead is steeped in the the wisdom that comes only with
years of patient apprenticeship. He may not be able to pronounce big
words like distillate or catalyst, but he can rub the day's
batch of crude between his fingers and give it a sniff and instantly
know, just know, what
temperature, what pressure, and what time will be needed to extract its
essense to the fullest advantage. Imagine all this work achieved
without fouling the air, ground or water of this pristine countryside.
Imagine the result of this work is a
gasoline of rare clarity and
delicacy. Imagine this gasoline treated to further stages of
improvement, stages undreamt of by the big-shot executives of global
oil companies. Imagine the gasoline aged in oak barrels. Imagine some
batches infused with the essential oils of herbs and exotic spices.
Imagine the finished gasoline sealed in glass bottles of crystal
clarity which are delivered to your doorstep, as it was in your
father's time.

Making
Imagination A RealityPart of this beautiful image exists right now. The O'Sphere family is operating their one-of-a-kind business even as you read these words right now. But the final step of delivery-that which would make the O'Sphere line of gasolines available to you-is impossible for now. Unless you are one of the lucky few who live within walking distance of the O'Sphere County general store (the only retail outlet for O'Sphere Gasoline), you cannot now buy this product.
There is something you can do. Drop the O'Sphere family a line. Let
them know you would like to receive home delivery. If enough
people write, perhaps this new mail order venture will save the company
for another generation. Place an
order, and help keep a beatiful tradition alive. For the children.