The Fredösphere

Justin Davidson is embarrassed by lame-o attempts to attract the 18-34 demographic, and singles out a Michigan Symphony.  A bit of background information:  our governor, Jennifer Granholm, was an early adopter of Richard Florida's Creative Class theories, and St. Joseph, Michigan has been a focus of her resulting "cool cities" initiative.  (So is Ann Arbor -- cool!)  Thus, the locals see the word "cool" within that context; perhaps the symphony's marketing people feel they cannot avoid it.  If Mr. Davidson finds it all cringe-making, it's because he hasn't been desensitized like I have.