The Fredösphere

Add The Territory Ahead to the long list of retailers that no longer sell stuff qua stuff but now sell stuff qua fantasy delivery vehicles.  Take this page, which only the naive would suppose exists to convince you to buy a sport coat:

You never actually told her that you teach at the Instituto Nacional de Bellas Artes, that you’ve lived in seven countries, that you've received (and gone through) a MacArthur grant. All this she simply assumed, naturally enough, from your sport coat — from its carefree drape; its soft, garment-washed cotton denim in a ripstop weave; its deep, burr-riveted hip pockets; its pigment piece-dyed twill trim. Now you may eventually confess that you're a radiologist from Poughkeepsie, but the coat will never tell. Cotton plaid-lined, with two inside pockets (one button-flap, one welted); corozo-nut buttons; adjustable, button-through sleeves; and self-elbow patches. Machine washable. Imported in Teal; Khaki.

I just placed my order, so it's barely possible my darling wifeösphere will come to assume I teach at the Instituto and have lived in seven countries.  However, she's not going to be fooled about the MacArthur grant; she knows I've burned that bridge.